Marketing too... You look at the history of psychology and marketing and how it was bad with cable tv and magazines and politics as well in that era. But now we have our entire lives tracked and psychological manipulation working on us basically constantly.
The human story isn't a genuine one anymore, the path of humanity is created artificially. Our own lives probably aren't the natural lives we were meant to have. We are losing genuine humanity.
...and this is what we are supposed to be willing to die to defend.