Unfortunately most of us live in a society where we're beholden to predetermined schedule. I don't mean that in a snarky way. If I didn't have a job, I'd eat two meals a day at 10am and 8pm. That's when I naturally get hungry.
But I start work at 7 and even though I'm not hungry in the morning, I have to eat out of necessity. I don't drink this stuff but boy do I see the appeal. The last thing I want to do when I'm half awake is cook a meal