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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 6 months ago by to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] 70 points 6 months ago* (8 children)

Dude, the difference between you and Apple is Windows 11. They don't have a crappy copilot or Edge hoarding 4GB in the background just to show the weather.

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  • [–] 42 points 6 months ago

    That's a big difference but not all. The sub-$1000 ultrabook sector has SO MUCH garbage, like Intel Celerons that stutter when you scroll down a web page designed in 2022+. Manufacturers are happy because they can sell rubbish and uncle John with no idea about computers will say "I want a laptop with 1 TB so it's faster, and it must have free office 365 and an antivirus"...

    So when someone puts a phone processor in a laptop and builds a chassis that isn't a $5 extruded plastic shell, they panic because it still manages to be better in both benchmarks and real world use despite the paltry amount of RAM.

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  • [–] 15 points 6 months ago (4 children)

    Indeed. PC manufacturers should just invest in the Linux ecosystem.

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  • [–] 5 points 6 months ago (3 children)

    What, like Asus did back in 2007?

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  • [–] 3 points 6 months ago (2 children)

    Unfortunately, these particular devices were kinda shit lol

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  • [–] 1 point 6 months ago

    EEEs were amazing! Not because of their performance or specs, but because they were a fully working compute for dirt cheap at only $199! Remember, these were released 5 years before the first Raspberry Pi. The original model of EEE with its 7" screen 512MB RAM and 4GB of slow SSD storage were plenty of compute for small tasks or portable applications. The cheapest fully functional laptop you could buy at retail those days would still cost you $800-$900 for a pretty horrible machine.

    Linux was part of the secret sauce that made them successful because it meant they didn't have to pay for an OEM Windows XP license.

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