And somehow for a car oriented development, it’s in an area without decent roads, so it’s not even easy to drive anywhere …

It's almost never easy to drive anywhere car-oriented (except rural areas): too many cars get in the way! What's more, this is true no matter how "decent" the roads are, due to induced demand. The way to make it easy to drive is to provide alternatives so that the other folks use them and thus get out of the way.