I described it somewhat metaphorically. I also get goosebumps repeatedly and again.

I simply noticed during several customer interactions at the hi-fi shop that some people seem to be looking for idealistic audio experiences with a fixed idea of how it should be and believe that's a purely technical problem. As if a certain cable or amplifier could solve that.

Someone once asked me which cable he should buy to make the music sound really captivating. I dunno, maybe listen to some other music?