It's good this way.

It's not like a banana or a watermelon or something. The only reason people think it's weird is the texture, but by the time you're chewing the bite it's not evident. I wouldn't lick a kiwi or run my lips on it unless you're a total weirdo, but I can recommend eating it whole. It adds just a little tart flavor and a little more crunch to the experience (and also you don't need a spoon anymore).