While (I think) I totally understand what you are saying here...
... Yeah I'm honestly fine with lemmy just being more or less a tiny cluster of neo forums.
I like the cozy.
At the same time... from I guess a less selfish perspective... yeah, this is the exact time an alternative to Reddit and other corpo social media needs to be popularized.
But, somewhat alleviating myself from that... I don't really know anybody that I could 'word of mouth' spread lemmy to, that I haven't already.
And I'm too crippled to put stickers on really anything outside my own apartment, lol.