My aunt already falls for every religious scam under the sun. Donate for this good cause here, help build a church there, God told me to do whatever and I need some assistance...

Religion is one hell of a drug and I'm not surprised that a community convinced of their divine protection would contain enough gullible victims to make it worth the effort. They might not all be that stupid, but it's like MMOs: some whales are enough to make it profitable.