After the Witcher 3 successful, felt like GoG became a sideshow for CD Project. This could be really good if this in any way helps them operate without being a part of a game dev first studio. I don't think it'll ever be as popular as Steam for new releases without DRM but it can be way more popular. They need a big picture/gamepad interface and a streamlined Proton-type solution. I think mobile/handhelds are where they can compete well with steam for more buyers

I also remember GoG being a really low profit/barely breaking even store. Not a great situation being a part of a public company