What do you mean? The Mach E actually has physical buttons for basically anything you need to do, which isn't the case with many other EVs. You also have a dashboard behind the wheel that shows actual important stuff like your speed, battery, etc. I've driven it a couple times and I have never felt that I need to do anything with that iPad while I'm driving.

What market are you in where it costs over $100k? It's not even that much in Sweden, where cars are usually much more expensive than the US.

I bought a Mach-e back in April, yeah sure, the interior is pretty sparse, but I don't mind, you can pick them up for $30,000 CAD at this point. Biggest plus in the back of my mind is I never have to pay for gas again, I've already saved so much money.

Tesla somehow successfully rebranded minimalism as luxury, and that was spectacular for their bottom line while trying to sell electric vehicles to people for as cheaply as possible, which they absolutely needed to do because widespread adoption was going to be the only thing that would justify the proliferation of charging stations (where the real money is made).

Everybody else who tried to follow Tesla in the EV market (after sitting on their hands for years like idiots) thought the secret sauce was minimalism, when really it was just people compromising on features to have the ability to charge their car for a lot less money than it would have cost to fill it up with gasoline.