My schizophrenic sister hospitalised herself because she throught she was having a psychotic episode where someone was attempting to communciate with her through her fridge. Turns out it was an advert on the LED screen.

Need some advice. She's not really capable of organising most of her own affairs.

She spent 2 days under monitoring. This isn't the first time she's been kept in as she has had previous psychotic episodes once every two years or so.

During this time her medications were adjusted.

She also rang me during this time to tell me that "someone was trying to communicate with her through her fridge." She booked a taxi to A&E and was driven there.

I've finally got her back home a few days ago. However, when I was scrolling on Facebook today I saw an advert on a smart fridge which stated the words, "WE'RE SORRY WE UPSET YOU, CAROL." It was set against a creepy yellow background and was very ominous. Upon closer inspection it was an advert for some TV show.

That's my sister's name. Carol. I sent her the photo and asked if this was what she saw. She confirmed it.

Some creepy advert in a place where an advert shouldn't usually go has sent her to the bloody hospital and triggered a review of the efficiacy of her antipyshotics.

Is this even legal in the UK? Running creepy adverts like that on a smart fridge with absolutely no way of knowing who could've seen them?