We're seeing the rise of push back against AI gen stuff... https://www.theverge.com/entertainment/827650/indie-developers-gen-ai-nexon-arc-raiders
Doubling down on the glazing of the ai bubble is pretty on brand for him. In before "tim sues steam for spurious claims against ai" or some other bullshit.
Sidenote: IsThereAnyDeal.com has the steam ai declarations as part of the quick reference section on game pages now. https://mastodon.social/@isthereanydeal/115606686918493913