I bought glasses recently and, like the dork I am, loudly complained about trying to find a pair that didn't have advertisements in the form of logos on the arms. Since they aren't discounted as compensation for fluffing their marketing department, and all that.

Clerk said 'yeah they actually charge more for the stupid name' and shoppers laughed so people mostly know but comply. The supply chain is perverse, ok. Life is full of struggle so the small ones slide.