This is all by design. Once they have you/us/them captured again, we're going to take another trip around the "raise prices and squeeze services until it's unsustainable, because shareholder and CEO profit". It has all happened before and it will all happen again.
The cloud is just someone else's computer. The uber is just someone else's car. Streaming is just someone else's media library. They have you right where they want you, dependent on them.