Joe faces the same issue that Tucker does.

Both have substantial influence, and in Tucker's case substantial wealth.

Given this, I'll borrow a term from the Right to spell it out: We need more than virtue signaling.

Substantial harm requires something more than some face-turn tease.

As a thought experiment, put aside the well deserved hate you might have for Joe, and think about what harm he could inflict on the cult, if he got it in his head to do so.