Come on thats crazy, why should they make new content with dead people? Should we bring back Marilyn Monroe? would it be enjoyable to watch movies or even a Ads of dead people, that are made by AI? Leave the dead where he is, its not a good idea to use dead actors/stars. Yes they had a success back in their era, but now its a new era, and we need something new not old. As for the rights, I believe they should ban any form of AI related in movies etc., it may be just the beginning.