We currently sell and ship Jolla C2 within the European Union, the United Kingdom, Norway, and Switzerland.

From a cursory glance, they don't ship to any of the largest smartphone markets. That's likely why you don't hear much about them as opposed to any of the global distributors.

It actually looks decent, and their C2 phone looks reasonable though not premium (8GB RAM, 4G LTE, a 1600x720 screen and no fingerprint reader are not brilliant specs, though they'll do the job and it's a nice looking phone). The OS subscription might put some people off though: you get one year of updates and then have to pay about €5 per month.