I don't actually agree, it's less about the color of the chat bubble obviously, and more about the experience. iMessage is front and center, baked in, allows for full quality images and videos, typing indicators, reactions, replies, red receipts. You don't get any of that with SMS. This is still absolutely an Apple problem through and through, preventing other chat apps from feeling native. That being said it does explain why people care so much about iMessage
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