It's really not. Hiring was much easier 3-4 years ago as the pandemic nonsense was ending and people were bailing on companies forcing people to be back in office 5x/week. The competent devs knew they could do better, while the less competent devs held on to what they had.

Now with a bunch of layoffs, the candidate pool is completely flooded, and since we're not a big flashy tech company, we seem to get a ton of drive-by applicants who aren't qualified at all.