What about the used car market?

"Please purchase a public road pass for multiplayer access"

Hacks are an inevitability for any product with a computer in it.

For a lot of this type of stuff, the "lifetime subscription" is applies to the owner, not the vehicle. So when the vehicle is resold, the subscription doesn't transfer and the new owner has to buy it again (or do without). At least Volkswagon claims that this will go with the vehicle unlike companies like Tesla, but we'll see.

Eventually, the manufacturer will stop supporting subscriptions on older cars. This could either because the money they bring in isn't worth the cost of continuing to support a dwindling number of older cars, some technical limitation, or an intentional decision to cut off older cars with the hope it will push people to buy a new car.

Considering cars are expected to last 15-20 years, I'm guessing that these vehicles will not age well.