I think we can agree that believing blonde hair and blue eyes are 'good genes' is a hitler-approved ideology. Whether this was meant in a malicious way in this ad is what's unclear here.

apart from blonde hair & blue eyes being called "great genes", the additional mention of personality being determined by genes is straight up racist pseudoscience popular among white supremacists.

also the selection of Sweeney is not a coincidence. she was already picked by the antiwoke (ie racist) crowd as the Aryan prototype that should dominate media.