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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 1 year ago by to c/technology@lemmy.world
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[+] -13 points 1 year ago (7 children)

why should they? it's basically just a worse version of scaling prices by income, something the government loves doing.

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  • [–] 9 points 1 year ago (1 child)

    If that’s all it was, it wouldn’t be bad. Unfortunately the reason they want to use ai is because it will be more complicated than that. Think - you need to fly somewhere vs you are thinking of flying somewhere. Data brokers will provide the ai with information about your job, your (and your family’s) health, funerals, etc.

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  • [–] 7 points 1 year ago (3 children)

    I don't quite understand if your statement is for or against consumer protections because I can't fathom being against consumer protections. Could you please clarify?

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