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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 1 year ago by to c/technology@lemmy.world
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] 32 points 1 year ago (8 children)

you mean charge rich people more, poor people less or just charge desperate people more?

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  • [–] 58 points 1 year ago* (last edited 1 year ago) (4 children)

    They left it until the very end of the article:

    Early research on personalized pricing isn’t favorable for the consumer. Consumer Watchdog found that the best deals were offered to the wealthiest customers—with the worst deals given to the poorest people, who are least likely to have other options.

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  • [–] 14 points 1 year ago

    Yeah when I started travelling on a generous business expense account I found that it was increasingly the case that I didn’t even need to charge things to it. Things just start becoming fucking free when you’ve got money.

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  • [–] 10 points 1 year ago (1 child)

    Charge most more and a few the same. I doubt anyone will be getting charged less.

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  • [–] 5 points 1 year ago

    On the rare occasion I fly, I know I can get my long knees in a Delta plus seat. This restriction will definitely make my ticket go up with such an AI. It feels like it should be an accomodation but is more often a punishment.

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