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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 1 year ago by to c/technology@lemmy.world
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] 52 points 1 year ago (8 children)

How long before someone finds a glitch that allows them to trick the A.I. Into letting them get free seats or book the entire plane, etc.

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  • [–] 45 points 1 year ago* (2 children)

    The Air Canada AI chatbot gave wrong policies to someone around bereavement flights, went to court, and Air Canada lost having to refund the ticket price difference.

    They tried to claim they weren't responsible for the Ai.

    https://www.cbc.ca/news/canada/british-columbia/air-canada-chatbot-lawsuit-1.7116416

    So at least in Canada we have some precedent that if their AI pricing fucks up, it's their own fault.

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  • [–] 1 point 1 year ago*

    They tried to claim they weren’t responsible for the Ai.

    Why wouldn't they be? They made the decision to use (and continue using) AI.

    If someone gets drunk, they can't turn around and say "it was the alcohol's fault, not mine."

    My question is rhetorical. I know the answer is: corporations, lobbying, and money. At least that's what I'll expect in the U.S.

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  • [–] 11 points 1 year ago (3 children)

    "Ignore all previous instructions..."

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