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As breathtakingly stupid as what spez has been doing appears to be, I thinkthat the short term plan is a fast cash out, and the long term plan is to coast on the brand name while simultaneously stifling the reddit experience. Coasting, like Tim Horton's, licensing out names and logos like Playboy, Harley Davidson, Schwinn. Sure, the product might be shit, but Facebook seems to be able to retain enough dipshits, so...
Bingo.
spez is acting non-sensical because his investors are done with the company. The era of free money is over, and there's no more waiting for something like Reddit to turn the ship around and become profitable. His hansd are tied: It's just job to see that the board of director's wishes are enacted, and the VCs are pulling the plug, and demanding their money back.
And they want it back several times over. The AI hype has those investors seeing more than just Reddit gold in the company's database. All of our posts and comments from the past 15 years is valuable right now in the light of the LLM buzz, but given the lifespan of recent Silicon Valley fads, they could be in the pile next to NFTs by Christmas. So, they need to sell the company now on the promise of limitless ChatGPT dollars before everyone stops giving a shit.
They acted in a hurry, and they didn't think this API issue would set fire to anything. They thought they could paint Selig as a greedy and entitled nobody who was just trying to piggyback off of their success, but they didn't seem to realize that no one actually likes Reddit: The Company. So, they were caught flat footed. They figured the protests would come and go, as they have before, and then it would be back to business as usual.
But then Selig spoke up, the faithful doubled down, and then the media took notice. Now, they have no plan, I'm sure the investors are getting fed up, and they're just trying to force everything back to normal however they can so they can sell this bridge to some lucky tourists, but nothing's actually working. So, it'll just be an endless stream of nonsense while the engagement and ad numbers continue to slowly shrink, presenting an unpalatable downward trend leading up to their yet-to-be-announced IPO.
In short, they have their marching orders, but their platoon captain doesn't have a fucking clue which way is up, let alone North.