One way I'm looking at this opportunity is like email, anyone can set up an email server thanks to how it got established. So if this pans out and eventually we get funded hosts in the vein of Gmail and Hotmail, who spend money writing fancy UIs and on marketing, we still have a fundamental base where we can shuffle away from the big players and go set up our own servers.

I do hope to see some funded options come into this space, they can control/own their interface into the data, but they can't control/own the data.