This story seems to have faded in the wake of events ad nauseam. We are all aware of Senor Luigi. However, most folks can’t recall the full name of the guy that allegedly Luigi gunned down. Mission accomplished.
The media understands that giving him any exposure will make people think about his motives, and might generate similar acts from others. The best strategy to keep people from “looking up” instead of looking left/right is to not expose anyone to the idea.