Logically, yes, but in the context of journalism, it's actually doing a company a favor to give them a chance to comment before the article is published. If a company wants to say "no comment," or be rude, that's a choice they can make, but a poop emoji is refusing to comment and being rude.

Imagine you're writing an article about Twitter's policies, and you know all your sources are angry, so you think you should try to get Twitter's side. Maybe your sources are distorting the facts. So you send a polite email to Twitter, because you are a professional, and regardless of your own feelings, you want to present the facts. Twitter auto-replies with a poop emoji. No matter how you look at it, that's inappropriate.

And at this point, I don't think anyone is asking Twitter about the facts, politely or otherwise, lol. I'm not sure if a publication would even print a correction from Twitter, if they bothered to submit one. If you tell the press to screw off and not ask you for facts, you will find it very difficult to get them to publish anything you say ever again, even if you want them to. Reddit isn't there yet, but that's the kind of fire they're playing with.