Oh dear god it is apparently serious.
https://news.xbox.com/en-us/2025/06/08/xbox-handheld-rog-ally-x-games-showcase/
Any guesses for MSRP?
$1200 for the X variant?
$600?
Will MSFT bet the farm, take the upfront loss on the unit, and try to convince everyone this is both their next handheld and their next mainline living room console at the same time?