Cable TV providers in the 70s: "No commercials when you pay for our services!"

Cable TV providers in the early 80s: "Ok, we actually meant no commercials on premium channels, but local channels will, and it's not our fault."

Cable TV providers in the late 80s: "Fine. What we meant was no commercials on movie channels."

Cable TV providers in the 90s: "Uhm, so only on-demand shows will be commercial free."