Oh totally, but I was thinking less about edgy trolls and more like, rage-bait headlines and rants intended to keep you engaged with a platform because you're mad. Or, for example, floods of political posts with all the nuance of a negative daytime TV campaign ad (you know, with the deep voice, storm clouds, and spooky music).

I remember in the early days of the internet, that type of content was around, but still largely relegated to talk radio or email forwards. Now it's mainstream and some of the most popular content on every major social media site. It's disappointing and feels inauthentic, like your favorite hang-out spots have slowly filled up with solicitors handing out flyers.