Yeah I mean this really gets to me. AI is a very fundamental part of games. But not creating games. At least not the LLM stuff we got nowadays.
A game without AI is just a sandbox for emergent mechanics and events by the players. Probably not what most would mean with a “no AI” sticker.
If I saw a “no AI” sticker on a steam page, I’d skip the game because I like to play singleplayer games and those almost always require various kinds of AI to actually be interesting at all.
I think calling the LLM stuff just generally AI makes things increasingly confusing.