The big reason Steve didn't go through Linus first, and he mentions it a few times in the video, is because LMG is no longer a small company or a one man YouTube show. They're s big company. I know Linus works hard to hit that YouTube grind, but he still sees himself as a small YouTuber.

I mean Steve would have done this same piece had it been gigabyte, Newegg, or whomever on that larger scale.