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Sure they are, if they charged a similar amount for api access as they're currently making from an average user all of the apps would gladly pay it, and reddit wouldn't be losing any money from 3rd party apps. They could even charge 2-3x that amount and make a nice profit off of it, and all of the apps would probably be fine. It's only because they set the bar at an absurd 20x that the apps can't come up with enough money to pay