There used to be 3 or 4 brands of, say, lawnmowers. Word of mouth told us what quality order them fell in. Everyone knew these things and there were only a few Ford Vs. Chevy sort of debates.

Bought a corded leaf blower at the thrift today. 3 brands I recognized, same price, had no idea what to get. And if I had had the opportunity to ask friends or even research online, I'd probably have walked away more confused. For example; One was a Craftsman. "Before, after or in-between them going to shit?"

Got off topic into real-world goods. Anyway, here's my word-of-mouth for today: Free, online Photoshop. If I had money to blow, I'd drop the $5/mo. for the "premium" service just to encourage them. (No, you're not missing a thing using it free.)