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Netflix will show generative AI ads midway through streams in 2026 (arstechnica.com)
submitted 1 year ago by to c/technology@lemmy.world
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[–] 43 points 1 year ago (8 children)

Streaming was different for years and years. But then people got greedy.

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  • [+] 24 points 1 year ago* (last edited 8 months ago) (6 children)
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  • [–] 12 points 1 year ago (4 children)

    Streaming just waited to roll out unskippable ads so they could win customers early on with an artificially, temporarily better service.

    This is the exact same thing cable did when it came out.

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  • [+] -1 points 1 year ago* (last edited 8 months ago) (3 children)
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  • [–] 12 points 1 year ago* (2 children)

    No, cable was commercial-free when it first came out just like streaming was. They repeated the ota signals for the broadcast stations which of course contained commercials, but extremely similarly to streaming they started out with a quality and ad-free pitch for their own networks and then wound up pivoting to screwing over the customer any way possible.

    (As they continue to do today, btw.)

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  • [+] 2 points 1 year ago* (last edited 8 months ago) (1 child)
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  • [–] 4 points 1 year ago*

    Cable providers have unskippable ads on their own "on demand" platforms. I'm sure they track everything you do on their apps and their (often required for no technical reason) cable boxes. The only reason they didn't participate more in surveillance capitalism is that they didn't have the technical chops. They tried -- and are still trying -- their best to strangle broadband with needless data caps and anticompetitive agreements with alternative ISPs.

    Cable companies were also rabidly anti-dvr as anyone who had a tivo can attest to. I'm glad you like your cable provider or whatever, but cable companies suck in the US.

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  • [–] 1 point 1 year ago

    No, but companies are made of individual people who get more or less greedy with time, like most other attributes of people. Which is why I said 'people got greedy'.

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