Guessing it was a force copy title for the sub and the article wanted you to click. They put it in the body of the post at least.

What's odd is that it's not in the Wired headline either, this is a direct copy of their headline.

Because zero-click internet kills the revenue model. It's unfortunate, but understandable until something better comes along.

Would love to see a co-op model spring up where views on sites like Lemmy generate revenue for publications without the click. I.E. pay $1 a month to a shared fund that's distributed by percentage.