As Biden noted, the FCC "proposed a new rule that would require cable and satellite TV providers to give consumers the all-in price for the service they're offering up front." The proposed rule would force companies like Comcast, Charter Spectrum, and DirecTV to publish more accurate prices.
Greater transparency under capitalism is always a good thing. I have to admit, one thing Trump did that I liked was to force hospitals to publish their prices. I can't think of a good reason people buying a thing shouldn't know how much it costs beforehand.