Sketch? Nah bro, that is exactly the kind of "This looked sick in the early 2000s and we haven't bothered updating it since" level of design that I want to see from a hardware vendor. That's a company that's just sitting there quietly trucking along, making nerdy devices for nerdy people. That's a website that was never intended to be viewed by anyone other than a 30+ year old sysadmin who owns at least one beard grooming product.