Some people can't stand advertising and will turn off rather than sit through it. I have been ad blocking and ad skipping for 20 years. I am not going to change my habits. The alternative is piracy. I don't want to go back to piracy. It is a superior product in many ways but it isn't sustainable and I want a fair share of my subscriptions to fund creative jobs (not that that is happening). There are a lot of shows I can't stream or buy digitally here that are only available via the black market which is crazy in 2023 when streaming was supposed to fix this. We have companies taking shows off their services to claim tax writeoffs now at a time when the market is fragmented and overpriced.
The super rich and powerful think we are livestock to lead to slaughter and often they aren't wrong. The sensible thing is for consumers is to walk away (same for X, Facebook, Reddit and all the other time wasters) and let the whole thing burn down and hope that whatever replaces it learns from the mistakes and greed. Unfortunately I don't think enough will to make a difference.