Have it auto-mirror to a social media platform.

That's what it is most of the time. The thing is that native content just does a lot better than linked content. Think about how often someone will see a link and not click it. If they don't have to click and you meet them on the website they're already on, your content is consumed a lot more. I'm not just talking about so-called "content creators", but also things like what the Rust account would post.