There shouldn't be one "not cool" list on signup, that's just /r/popular then. Every user should be able to make their own list. And every other user should be able to subscribe to any other user's list if they don't want to manage it themselves. But it shouldn't bet set up and defaulted by the admins. If you aren't able to at least do the bare minimum to curate your experience then just go back to facebook or reddit with their recommendation engines.
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