Have the same issue with them. I recently churned from Kagi after being a paying Pro customer. 10,-/month is simply too much. I'm paying for email (1,-/month) and web hosting (1,-/month) and web search should be in that price range to make it an attractive offer for people.

I wrote to Kagi saying as much when I churned (also criticizing that most of their changelog messages are about LLM updates for "Ultimate" customers), but they responded saying that they believe in their offer and that the trajectory of new users signing up gives them confidence.

I am, however, not willing to shell out Streaming Service level pricing (services that stream hundreds of GB to me every month) for some web searches.

As much as it pains me due to Brave being involved in the whole crypto scam business and their CEO apparently being another a**hole tech fascist, I am using Brave Search for now. Its results were not inferior when I compared them to Kagi and I don't need 95% of all the extra fluff that Kagi offers.

As soon as there's an offer for private search results with their own index that is not censored nor ad-driven, that company (maybe Kagi!) will have my money. But it needs to be commodity-priced like mail or hosting.

$10/m is unlimited searches though...

And yeah, searches are actually quite expensive. There's a LOT of infrastructure that goes into making something unique with your own search engine that isn't just a wrapper over Google.

The actual compute cost per search, in 2024, was $0.0125. Kagi states they want to keep Costa below $0.015 per search, but their search partners are a major expense.

That ofc ignores all the supporting infra, devs, support....etc that goes into making it all possible.

Maybe. They use several other indexes as their backend so they have to pay microsoft for every search