It's about integration, the amount of actions it takes to do something in a single app is vastly reduced compared to having to juggle multiple apps. For example, you want to go out for food with your friends. With WeChat, you can message your friends, find a restaurant on the map, book it, etc. all completely seamlessly. This is a really good video explaining the benefits https://www.youtube.com/watch?v=WSMFnJnY7EA
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