I’ve always heard applying cologne with your hands is a faux pas since it’s then wasted on your hands or whatever else you use to spread it from there.

My dad was into the older colognes that weren’t in a spray bottle and with those you can do the usual wrist to neck padding.

I don’t really wear cologne these days and I don’t like putting things on my skin directly so if I do wear some I’ll just spritz my undershirt or something