Because Apple’s core business is selling their stuff to you. Google’s core business is selling you to other companies.

Google’s consumer software and products literally serve no other business purpose than surveillance to figure out how to turn you into a more lucrative advertising target.

Apple has realized they can capitalize on this by making privacy a core selling feature for their stuff — one that Google cannot challenge them on as privacy is directly at odds with the core premise of their entire business.

I use a Samsung because I dont give a fuck about my data personally. Its better because I expect companies that have me as a paying customer to use my data internally, its the onselling to literally anyone with enough money that bothers me.