This is normally done on the server, by whatever tool is building the final html pages. If it's just a static website (doesn't take user input, glorified brochure), then one might use a static site generator (eg Jeckyll), each of which have their own mechanism for sharing common snippets. If building a more dynamic website with a database backend, then one would be using other tool (eg. Ruby on Rails), which would also each have their own mechanisms for sharing common snippets.
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