most of the cost of [anything] goes to publishers, not the creators

My edit obviously. It does feel like that though. I pay Netflix, not the people making the movie. For games it is at least a bit better - I pay Valve (Steam) and the publisher but at least some of it goes directly to the devs. But it could be better still I suppose. But I'd honestly be okay if we got a Steam-like platform for series and movies where I could buy the ones I want without any subscriptions.