It still takes dev time, and that's expensive, and this is the beta implementation. Lj said he plans to add the lifetime option, but for this first release, he did not include it as he wanted to see how lemmy held up first. If this all died out in a couple weeks after the api changes from reddit, it would have been pointless. This allows for those of us who want to support the development now to enable him to focus full time. With thousands of users vs. the millions reddit had having a dollar purchase to remove ads, it just wouldn't scale right now to make this a feasible full-time project.
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