I would argue that Apple Intelligence™️ is evidence they never bought the grift. It's very focused on tailored models scoped to the specific tasks that AI does well; creative and non-critical tasks like assisting with text processing/transforming, image generation, photo manipulation.

The Siri integrations seem more like they're using the LLM to stitch together the API's that were already exposed between apps (used by shortcuts, etc); each having internal logic and validation that's entirely programmed (and documented) by humans. They market it as a whole lot more, but they market every new product as some significant milestone for mankind ... even when it's a feature that other phones have had for years, but in an iPhone!